Thursday, 29 March 2012

Top 10 Questions

To Ask Before Hiring A Website Company

Choosing a website company is a critical decision. You’re not just putting a project
in their hands, your trusting your business to them.
This questionnaire will help you assess the website design companies that you are considering.
From understanding the pricing structure to evaluating the results of their past work, you will gain
a better understanding of key factors that should go into hiring a website design company.

1.How do they price their services?
You’re buying a professional service, where a team of experts should be putting in time to plan, design,
develop and manage your project.
››Which of their team members will be working on your project and what are their qualifications?
›› How much time will they be spending on your project?
›› Do they provide a flat project price that corresponds to a detailed agreement?
›› Does the cost of the project match up with the agreed upon deliverables and hourly rates?
›› Is there a clear procedure for billing for extra features or work outside the project’s initial scope? 

2.What is their track record?
A more important question than ‘how much is this going to cost?’ is ‘how reliable is your company?’ You
should be confident that you can trust the team in producing the best results for your project and that they
are able to show you a return on your investment.
››What types of clients have they worked with?
››What kind of results have they delivered for those clients?
›› Do they have hard figures to prove their results?
›› Do they retain their clients and have ongoing working relationships with them? 

3.How do they measure their results?
A website is a marketing tool that should be used to generate more business and increase brand loyalty. A
professional company should address the bottom line: how did they increase the market value of their clients.
›› Do they measure results in terms of lower bounce rates, higher repeat traffic, conversions (i.e. sales,
memberships, etc,) and Page One Google rankings for multiple keywords?
›› Are their results published and verified by their clients? 

4.What are their core services?
A company that has the capability to handle your entire project, from planning, to design, to development and
marketing success is better qualified to do things right from the start.
›› Do they have the ability to provide comprehensive web design, development and marketing services to
industry standards?
›› Have they done system integrations or customized web projects that require excellent problem solving
skills or advanced coding capabilities?
›› Do they have experience developing mobile applications?
›› Do they have search engine optimization expertise and a proven track-record of achieving Page One
Google results?
›› Do they have copywriting abilities to create both compelling copy for the website itself as well as quality
content for the social web? 

5.What are their credentials or qualifications?
You want to be sure that the company you are entrusting your business to are respected professionals in
their industry.
›› Are their key players recognized as industry leaders, speaking at events, or published in the media?
››What is their Dun & Bradstreet rating? (D&B is a third party source monitoring client satisfaction.)
›› Are they authorized to work for government agencies? Do they have other special credentials showing
other expertise?
›› Have they developed any special applications or done groundbreaking projects. 

6.What does their operation look like?
Before getting into a relationship with a company, make sure you go visit their operation and see the people
face to face who will be responsible for the success of your project.
›› Are they fully staffed with professionals or do they rely on freelancers or outsourcing for the heavy lifting?
›› Do you get the sense from talking to staff members that they are skilled, passionate and trustworthy?
Simply put, do you get a good vibe?
›› Do they have the type of operation that you would entrust your business to?